Or How YouTube got its groove back (for me anyway).
These days I jump from one video platform to another and because it was Seesmic that first wooed me to the possibility of online video I’ve tended to ignore YouTube. I’ve just become convinced that this was a mistake. I did have a little alarm bell go off a while ago when I found out about this project to use a community to make a zombie movie. YouTube having a community was news to me. All I ever saw were a handful of good videos, a lot of mess and a truly anti-community inspired comment fueled torrent of badly spelled abuse. And yet here was Bryony tapping into her community on YouTube. I had to wait for Seesmic to come along and get in there early to find something similar.
One of several videos that I did first appreciate through YouTube was The Machine is Us/ing Us. I’ve been following Mike Wesch’s work since, as it taps into the reading I’ve been doing around Ken Robinson (I never bother linking directly to Ken Robinson’s website because ironically it’s hideous and a pain to use), Network of Networks of course, the Cool Curve and a small large stack of notes I’ve been making. Today I saw a new video go up on the Digital Ethnography website and it’s a keeper.
It’s not short though. In fact it’s almost an hour long, but trust me. If you only watch one thing today watch An Anthropological Introduction to YouTube. Don’t be put off by the length or title. It’s important, funny and heart warming.
It covers the impact of YouTube and the importance of how we connect, the importance of Creative Commons and self generated organisation as the new model for a distribution network that we’ve created.
It also points out how all that money ($3.6 million) spent on Super Bowl ads was beaten by a guy in his basement in Kansas collaborating with another guy on the Ivory Coast for no money at all. This I think is key to what everyone involved in Web 2.0/New Media/Social Media is attempting to do. It’s not rocket science, it’s simply bringing the right people together at the right time regardless of geogrpahy and timezones, ignoring the traditional routes which usually hemorrhage money.
Mike defines media as the mediating of human relationships and that line alone made me happy to be working in this field. That he went on to talk about networked individualism and the importance of the invisible audience leading to context collapse was just gravy. This is really important observational work into a medium that is largely ignored, treated like traditional TV or just ripped off my marketeers.
Mike understands and more importantly manages to reveal the paradox that with online video everybody is watching at the same time that nobody is there, that the most private becomes the most public and how wonderful that can be. He also offers a very concise explanation of the ‘go die in a fire’ comment storms that put so many people off YouTube.
And despite the length and that this could have been a very traditional style TED conference video, Mike roped in his students and broke the talk up into endearing but important work culled from YouTube itself (and he even finds a way to allow his students some fun, extra credit and thanks).
I decided to forgo the PowerPoint and instead worked with students to prepare over 40 minutes of video for the 55 minute presentation. This is the result:
Here is where you'll find the things that we are working on at the moment.
This could be anything from an unconference to Amplifying an event to helping to start a conversation.
The New Mediascape
Or How YouTube got its groove back (for me anyway).
These days I jump from one video platform to another and because it was Seesmic that first wooed me to the possibility of online video I’ve tended to ignore YouTube. I’ve just become convinced that this was a mistake. I did have a little alarm bell go off a while ago when I found out about this project to use a community to make a zombie movie. YouTube having a community was news to me. All I ever saw were a handful of good videos, a lot of mess and a truly anti-community inspired comment fueled torrent of badly spelled abuse. And yet here was Bryony tapping into her community on YouTube. I had to wait for Seesmic to come along and get in there early to find something similar.
One of several videos that I did first appreciate through YouTube was The Machine is Us/ing Us. I’ve been following Mike Wesch’s work since, as it taps into the reading I’ve been doing around Ken Robinson (I never bother linking directly to Ken Robinson’s website because ironically it’s hideous and a pain to use), Network of Networks of course, the Cool Curve and a small large stack of notes I’ve been making. Today I saw a new video go up on the Digital Ethnography website and it’s a keeper.
It’s not short though. In fact it’s almost an hour long, but trust me. If you only watch one thing today watch An Anthropological Introduction to YouTube. Don’t be put off by the length or title. It’s important, funny and heart warming.
It covers the impact of YouTube and the importance of how we connect, the importance of Creative Commons and self generated organisation as the new model for a distribution network that we’ve created.
It also points out how all that money ($3.6 million) spent on Super Bowl ads was beaten by a guy in his basement in Kansas collaborating with another guy on the Ivory Coast for no money at all. This I think is key to what everyone involved in Web 2.0/New Media/Social Media is attempting to do. It’s not rocket science, it’s simply bringing the right people together at the right time regardless of geogrpahy and timezones, ignoring the traditional routes which usually hemorrhage money.
Mike defines media as the mediating of human relationships and that line alone made me happy to be working in this field. That he went on to talk about networked individualism and the importance of the invisible audience leading to context collapse was just gravy. This is really important observational work into a medium that is largely ignored, treated like traditional TV or just ripped off my marketeers.
Mike understands and more importantly manages to reveal the paradox that with online video everybody is watching at the same time that nobody is there, that the most private becomes the most public and how wonderful that can be. He also offers a very concise explanation of the ‘go die in a fire’ comment storms that put so many people off YouTube.
And despite the length and that this could have been a very traditional style TED conference video, Mike roped in his students and broke the talk up into endearing but important work culled from YouTube itself (and he even finds a way to allow his students some fun, extra credit and thanks).
Crossposted