This time Penny talks to Janet Parkinson at the Tuttle Club. Through this conversation and the next one I began to see the importance of narrative in Social Media. Janet’s story is a brilliant one as she moves from disparaging feed back to setting up a brand new sector for her business. Great stuff!

 
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Podcast notes: Janet first became aware of the need to bring the audience in five years ago. Simply rebuilding a website resulted in double the page views ie. double the customers. Moving from a non tech position to a position of understanding not only the technology, but how it can be used.

Simply asking her audience for help, lead to a podcast which eventually lead to a podcasting magazine! The importance of global voices: by tapping into her love of language and people from around the world her work now had an international reach. This lead to a whole new arm of business.

That all this started because her original site resembled a Christmas tree is priceless :)