This time Penny talks to Janet Parkinson at the Tuttle Club. Through this conversation and the next one I began to see the importance of narrative in Social Media. Janet’s story is a brilliant one as she moves from disparaging feed back to setting up a brand new sector for her business. Great stuff!
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Podcast notes: Janet first became aware of the need to bring the audience in five years ago. Simply rebuilding a website resulted in double the page views ie. double the customers. Moving from a non tech position to a position of understanding not only the technology, but how it can be used.
Simply asking her audience for help, lead to a podcast which eventually lead to a podcasting magazine! The importance of global voices: by tapping into her love of language and people from around the world her work now had an international reach. This lead to a whole new arm of business.
That all this started because her original site resembled a Christmas tree is priceless
Here is where you'll find the things that we are working on at the moment.
This could be anything from an unconference to Amplifying an event to helping to start a conversation.
Social Media Stories 02
This time Penny talks to Janet Parkinson at the Tuttle Club. Through this conversation and the next one I began to see the importance of narrative in Social Media. Janet’s story is a brilliant one as she moves from disparaging feed back to setting up a brand new sector for her business. Great stuff!
[display_podcast]
Podcast notes: Janet first became aware of the need to bring the audience in five years ago. Simply rebuilding a website resulted in double the page views ie. double the customers. Moving from a non tech position to a position of understanding not only the technology, but how it can be used.
Simply asking her audience for help, lead to a podcast which eventually lead to a podcasting magazine! The importance of global voices: by tapping into her love of language and people from around the world her work now had an international reach. This lead to a whole new arm of business.
That all this started because her original site resembled a Christmas tree is priceless